Solutions for your business; Google Analytics
Google Analytics is a web service that provides statistics and analytical tools for marketing and search engine optimization (SEO) purposes. This platform can be used for free, the only thing you’ll need is a Google account.
Google Analytics allows users to track up to 200 different metrics and has a lot of benefits as you can imagine. Professionals generally relate to the platform being called powerful, free and user-friendly. The types of data that Google Analytics can provide can be categorized into different categories, these being user acquisition data and user behavior data. User acquisition data provides the user with insights on how customers are arriving at the website. There are multiple different types of channels through which the customer can get to the website, suchs as paid search engine results, unpaid search engine results, social media links or by simply typing in the URL. Having a good understanding of user acquisition data is key for maximizing website traffic.
User behavior data shows you what your customers are doing on the website and how they are engaging with the website. This data includes information on how much time they spend on each page, how many pages they visit. And if they engage with videos and graphics. This data can then be used to design web layouts that are more effective. If user experiences are optimized according to the behavior data it most likely leads to more sales and conversions.
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